"This idea blossomed and CC Stephens found every silk tulip in New England and picked them personally to be sure we would have the tulips on time for the at the best possible price. CC Stephens goes …above and beyond the call of duty…delivering results on all fronts."
-CV, VP Marketing & Sales, Artisan Manufacturing
Artisan Manufacturing Public Relation Strategy
Branding is key with this company. This year at KBIS (Kitchen & Bath Show), their logo, a “fleur-de- lis,” was prominent in all marketing materials, including the press kit, and as a visual reminder at the booth. Editors want facts and the client wants branding. Both can be combined to get editors to deliver the clients’ message.
(Click on image for a larger sample view)
Last year at the KBIS (Kitchen & Bath Show) trade show, tulips (center image of the “fleur-de-lis”) were given out to booth visitors and editors. The yellow silk tulip had an Artisan logo tag. As one walked the show during the next few days, more and more people were carrying tulips. Attendees were asking those holding tulips, “where did you get your silk flower?”
This branding and messaging was a powerful Public Relations effort that will be used again this year.