MIT E-mail Campaign

The New Hampshire High Technology Council needed a more professional look and design for their MIT Forum e-mail blasts. They came to CC Stephens to improve their MIT e-mail performance across the board. That meant reworking the delivery format, testing new subject lines, reworking the content of the message, and finally creating the actual e-mail in a customized format that would accurately reflect the "look and feel" they wanted for the MIT Forum events.

Measuring e-mail success

The new e-mail design and strategy was a complete success! Our new subject lines yielded a 10% increase in open rates, and the new design prompted more click throughs than any other e-mail the MIT Forum has run before. Through in-depth statistical analysis, we are now working with them to further develop the new format and looking for new ways to increase user interaction rates with their new e-mail campaign plans.