Our Work
“We had 50 people last night. Yahoo! Almost all were potential new patients. Were were a success…give my best to the team.” ¾
Julia Haddock, Marketing Manager
Direct Marketing
Alice Peck Day Hosptial Postcard Campaign
Alice Peck Day Memorial Hospital’s Women’s Care Center needed to create more awareness about their services and capabilities. The plan was to create a summer long Women’s Health Series focusing on health issues specific to women of all ages.
(Click images for large samples)
A direct mail post card was created for each topic featuring a real patient testimonial and photograph. Direct mail lists were purchased with demographics specific to each talk and targeted to women within a fifty mile radius of the hospital. The series was a tremendous success and introduced hundreds of new female patients to the hospital.